As Art Director at WishGarden Herbs, I led a comprehensive refresh of the brand’s digital and physical presence. My role spanned across website UI/UX, product packaging, email marketing, and social media creative.
The challenge was to modernize the brand without losing its herbalist roots. I developed a clean, earth-toned visual language, updated typography and color systems, and art-directed seasonal campaigns that connected with a wellness-focused audience. I also managed and mentored a junior designer, helping grow the in-house creative team.
The result was a stronger, more cohesive brand identity that supported consistent year-over-year growth and improved engagement across all channels.
